Viral Marketing: Connect with Comments Lady Gaga

Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it... instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing - and let your fans do all the work for you. With viral marketing, your campaigns will suddenly get a life of its own - and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it. It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements.

But how? Connect with comments Another important element is to connect with your audience. Remember you got their attention, they are excited and now they want talk. Comments is one of the most effective ways to do this. Keep in mind that the best viral marketing campaign is one that creates a strong emotion. This means some people will really like it - while others will get very angry. You have to accept both in your comments, and you have to welcome both opinions. But, at the same time you must prevent individuals to wage war against each other. It is not a sin to delete comments from people who attack another person, or if the comment is off-topic. But, it is a sin to delete comments from people who just have an negative opinion. And, most importantly. Connecting with people through comments means talking back. Do not add comments if you do not want to participate yourself, Lady Gaga's tweets exemplify how to do it...