Viral Marketing: Engaging Story..No More Sales Pitch. Old Spice

Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it... instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing - and let your fans do all the work for you. With viral marketing, your campaigns will suddenly get a life of its own - and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it. It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements. Tell a Story don't make advertisements One of the biggest mistake companies make is when they think viral marketing is just advertisements that people share - it is not. Traditional marketing is about promoting your product, showing how good it is, giving it center stage - and generally being incredibly selfish (and possibly using supermodels or movie stars). But guess what, nobody cares about you! Viral marketing is all about a good story. When Old Spice rebranded themselves, the main ingredient was not the product, but the story of the association, smell like Old Spice and you hit every meme associated with seduction a woman. (health, wealth, diamonds, horses) Forget about you, your product or your company. Focus exclusively in creating a good and interesting story. Sure, you can add you product into the mix, but it must not be the most important thing.