Thursday, October 27, 2011
Viral Marketing: Making Connections Easy: Redbull and Facebook Connect #whatilove
Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it... instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing - and let your fans do all the work for you. #whatilove
With viral marketing, your campaigns will suddenly get a life of its own - and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it.
It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements.
Make as easy as possible to view, share and participate!
Viral marketing is also about your campaign getting a life on its own - spreading like virus. In order to do that, in order to become "viral", it needs to be free.
Never add restrictions to the mix.
Do not require people to register
to become members
to download special software
to enter "unlock" codes
...or to do something in order to get the right link.
Viral marketing is never about exclusivity. It is about getting it out there for everyone to see.
There is a common message in all of these tricks. It is that you need to make it right - or not do it at all. Only the best viral marketing campaigns make it - the rest literally sucks.
If you have any tips of your own, I sure would like to know about them! Also, If would very like to see any cool viral advertisement that you might know.
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