Viral Marketing: Association: Google, Angry Birds, and T Mobile

Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it... instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing - and let your fans do all the work for you. With viral marketing, your campaigns will suddenly get a life of its own - and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it. It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements. But how? Viral Marketing and Video games: It was only a question of time before a big brand took advantage of the viral success of Angry Birds is clearly the most popular game application on the market and this is a great example of how innovative videos can go viral. Just like T-Mobile and Rovio, you can could create huge brand awareness and be the centre of attention. To further capitalise on Angry Birds success its also on Chrome...another example of the power of association with something that has gone Viral.