Viral Marketing (word-of-mouth marketing): Emotional Engagement

Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it... instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing - and let your fans do all the work for you.

With viral marketing, your campaigns will suddenly get a life of its own - and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it. It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements. But how? There are a lot of tricks to viral marketing. Here are is an important one: Make people feel something The most important trick of all is to create a very strong emotion. You need to have an opinion, to express an idea with commitment and dedication. You want people to: be filled with love or hate. be very happy or insanely angry be an idiot or a genius be deeply compassionate or an egoistical You want people's blood to be pumping of excitement. Forget neutral, trying to please everyone, supporting several target groups or any of the many ways to be unbiased. Viral marketing is 100% about emotional engagement

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