Viral Marketing: Unexpected outcome....Darth Vader and Volkswagen: The Force

Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it... instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing - and let your fans do all the work for you. With viral marketing, your campaigns will suddenly get a life of its own - and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it. It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements. But how? There are a lot of tricks to viral marketing. Do something unexpected This one explains itself. If you want people to notice you campaign, you have to do something different - something unexpected. Forget about trying to promote your products as just being great - everybody does that. Forget about trying to make it look cool - everyone else has "been there, done that". This is the new Volkeswagon advert... and it is one the most effective viral advertisements this year.