Herman Cain Smoke Screen Campaign Ad: Viral Marketing: Unexpected Outcome

Viral Marketing: Unexpected outcome....Hermain Cain Smoking Campaign Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it... instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing - and let your fans do all the work for you. With viral marketing, your campaigns will suddenly get a life of its own - and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it. It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements. But how? There are a lot of tricks to viral marketing. Do something unexpected This one explains itself. If you want people to notice you campaign, you have to do something different - something unexpected, this viral video; however, precipitated the downfall of his presidential campaign due to the confusing smoking endorsement and the implicit subconscious acknowledgement that blowing smoke creates a smoke screen...furthermore, the false smile at the end is a satirist's dream. Remember viral can go either way...