Viral marketing: Self-referential Sequels: "Michael" PS3

Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it... instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing - and let your fans do all the work for you. With viral marketing, your campaigns will suddenly get a life of its own - and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it. It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements. But how? Make sequels People have just seen your campaign. They think it was interesting, unexpected and their emotions has reached a high level - you have their complete attention. Now what do you do? If you do like most companies you will simply do nothing... and that is a big mistake. When you got people's attention you need to act, and one the best ways of doing that is to give them more - make sequels. This can be many things; It can be extra movies similar in concept to a famous scene - like Play Station did referencing Star Wars: Moss Isley Space port scene . However, it can be: It can be a behind the scenes look Bloopers A blog about the process Extra material, goodies etc. ...or all of the above